Today, many businesses, both big and small use email marketing to reach their customers. Email marketing has proven to be one of the few marketing strategies that bring high returns on investment and thus the reason why so many companies are adopting it as a means of trying to outdo their competition. Those who are not familiar with this marketing strategy fail to understand why it is so popular with a lot of companies. The merits of email marketing are discussed in this article.
Firstly, email marketing is cheaper than most mainstream marketing channels. if you are using email marketing, you do not have to worry about expenses such as postage, print and exposure expenses. Email marketing, though not free is still lower in cost than a majority of marketing channels.
The conversion rate when one is using email marketing is very high. This is because emails are only sent to an already engaged audience. Emails are specifically sent to people who have registered to receive them and since they register on their own will, they have better chances of purchasing a product that is being advertised.
Email marketing has allowed businesses to be surer of their prospective engagement rates since emails are not sent to just anybody, rather they are sent to people who meet certain criteria. If for example you have products being sold at only one location, you can be able to set your emails in such a way that only the people in that specific area receive them.
Another advantage of using email marketing is that you get to boost your sales. This can be mainly attributed to impulse buying. If a customer sees something they like, they are able to buy it at the click of a button and this is why companies that use email marketing realize more revenue. You will find that a lot of companies today have completely abandoned mainstream marketing strategies since they are unable to benefit from impulse buying.
The sixth advantage of email marketing is that it is very easy for one to get started. Content is the most important thing when it comes to email marketing, and it is very easy for one to formulate content.
A lot of companies also adopt email marketing because it allows customers to act as brand ambassadors as they forward these emails to their family and friends. This allows you to get a lot of indirect customers. You can also measure the success rate of your email marketing campaign. This allows a company to improve on areas that could be affecting its conversion rates.